Rainmakers Press Release
For Immediate Release: October 3, 2008
Contact: Steve Lawson, CFP, CLTC, CSA
Phone: 317-708-3770
Email: steve@sradvisors.com

Indianapolis, IN: October 3, 2008 – SR Advisors announced a new session of their Infinity Client Creation System. Program developer Steve Lawson will be conducting sessions of the popular Lead Generation Program beginning November 1. Local networking Junkie and marketing specialist, Lorraine Ball, founder of Roundpeg will be lending her expertise as a co-facilitator.

The program, created specifically for insurance and financial professionals, helps each participant identify a profitable niche, and develop a marketing strategy to dominate in that niche. The program is spread over twelve weeks, includes 6 small group training sessions, and is held the 1st and 3rd Monday of each month (November – January) from 9:30 – 11:30 at the Old National Bank Conference Room on 96th and Gray Road.

The course fee also includes a forty-page workbook and a set of 12 audio CDs containing all the content discussed. Students will receive a lifetime membership to the Infinity Network with access to a private on-line network where they can exchange best practices with classmates, receive supplemental marketing information, ask questions and access resources. Upon completion of the course, participants will also be featured in a press release which will be submitted to local media and on-line news sources.

“In a competitive marketplace advisors and insurance professionals are interchangeable unless they create a unique niche or expertise,” said Lawson. “We help each individual find a unique segment of the market that is small enough to be manageable and large enough to be profitable.”

Tuition for the 12 week course is $1000. For more information, contact Steve Lawson, 317-708-3770.

About Steve Lawson:
Since graduating from Indiana University with a double major in Accounting and Finance, Steve has spent most of the last two decades training insurance and financial advisors on conservative products for the senior market. During this time, he wrote the book Reverse Mortgage Essentials as well as a variety of articles for trade magazines such as Broker World and Life Insurance Selling.

While training these advisors, he earned several designations, including CFP (Certified Financial Planner), RFC (Registered Financial Consultant), CSA (Certified Senior Advisor), CLTC (Certified in Long Term Care), and CBA (Certified Business Advisor).

The more time he spent with advisors, the more he realized the struggle most advisors have trying to get in front of prospects. By interviewing the successful advisors he worked with, he learned what consistently worked. This led to the development of the Infinity Client Creation System. This system is designed primarily for the insurance and financial services industry and builds a non-stop flow of prospects for advisors.

In addition, he is a member of the Rotary Club of Carmel, Indiana (Secretary), Rainmakers, Shriners and Toastmasters. He has been married to his wife Katie for seven years and they have two children, Morgan (4) and Cameron (3).

About Lorraine Ball:
Lorraine spent twenty years in corporate America, before coming to her senses. While there, she had a track record of inspiring people to succeed in a changing environment, creating high performance teams in retail, manufacturing and service organizations.

But Lorraine was always felt like a square peg in a round hole; more comfortable with customers and team members, then peers and managers. Frustrated by the resistance to change, indecision, and lack of entrepreneurial spirit as she climbed the corporate ladder, she gave up the fancy VP office, huge staff, and big budget.

Today, you can find her at Roundpeg, a small marketing firm, based in Indianapolis, Indiana. Along with an extraordinarily talented team, which includes Bonnie the dog and Clyde the cat, I share what I know about marketing; helping small businesses, become big businesses.

About Infinity Client Creation System:
The Infinity Client Creation System is based on the foundation of creating clients through effective use of referrals, networking, and word of mouth marketing. The information taught is not theory, guesses or opinion. It is based on psychological facts, experiences of highly successful advisors, and is consistent with the advice of leaders in sales and success including Zig Ziglar, Brian Tracy, Steven Covey, Jeffrey Gitomer, Bill Cates, and many more.