Rainmakers Press Release
For Immediate Release: January 8, 2009
Contact: Scott Jordan, DELTEC Information Solutions
Phone: 765-286-5639
Email: publicrelations@deltecsolutions.com 

Indianapolis, IN: March 23, 2009 – Local marketing and social media experts Lorraine Ball , owner of Roundpeg, and Kyle Lacy, owner of Brandswag, will offer a marketing seminar as part of the Spirit of Entrepreneurship Series. The program will be held at the April 14, 2009 from 3 – 5 p.m. at The Mansion at Oak Hill 5801 E 116th St.

Entitled Marketing Basics Evolve or Die, this lively session will look at both the strategies and tactics small business owners must use to create a viable on-line and off-line marketing strategy. The program combines both a formal presentation, with time for questions and open conversations. Participants will walk away with practical tools they can apply to their business.

“The rules of marketing have changed,” said Ball. “Talking “AT” your prospects and customers is no longer as effective as it once was. Today’s successful businesses are learning to talk “WITH” customers using marketing strategies focused on building relationships.”

“I am obsessed with concepts, technology, and people behind social media on the Internet. Location and time have become agnostic. It is about creating a sustainable lead generation tool using new media and creative marketing tactics, ” said Lacy. Business owners who learn how to use these tools well will have a significant competitive advantage.

The program begins with Check In & Networking at 3:00. The presentations begin at 3:30. Additional networking, hors d’Oeuvres and a cash bar follow the conclusion of the formal program at 4:30.

The event is co-sponsored by all the Hamilton County Chambers of Commerce, and is open to all interested business owners. The fee to attend the event is $15. Participants are encouraged to register early as seating is limited. Advanced registrations are required. To register or for more information contact: Carmia Sciotto at csciotto@hcalliance.com or call Carmia at 317.573.4950

About Lorraine Ball

An award winning marketing professional, Lorraine and the team at Roundpeg help small business owners become big business owners. Active in the local Indianapolis business community, Lorraine is the immediate past president of Rainmakers, Indy’s fastest growing business association and currently serves as the Executive Director for Rainmaker University . She frequently shares her expertise in public seminars, and presentations around the country. In addition, her articles on marketing planning and business development have been featured in numerous publications including Contracting Business, The New York Forum, The Indianapolis Business Journal, and Carmel Business Leader.

About Kyle Lacy
As co-founder and business development head of Brandswag, Kyle spends his time networking and using social media to help business owners drive lead generation. His blog has been featured on Wall Street Journal Online, Social Networking Journal, and ReadWriteWeb. Brandswag has worked with clients ranging from Consumers Electronics Association, RCA/TERK, recording artist John McLaughlin, to small-to-mid size businesses around Indianapolis , Oklahoma City, Illinois , and Iowa