You walk into a store, and you’re instantly greeted by name. Employees go out of their way to talk to you. They help you pick out exactly what you’re looking for.
Then, you walk into a different store. Nobody says a word upon your entrance. No help is offered – the employee barely looks up from her phone.
As a customer, you want to feel seen, heard, and valued. When you feel this way, you get excited about being a loyal customer.
Ali Cudby is the founder of Your Iconic Brand, a company that helps leaders increase business loyalty. She gets it. She understands customers.
70% of a person’s purchase intention is impacted by how they feel in the interaction – not the product’s features or benefits.
So, how are employee engagement and customer loyalty connected? Ali explains everything you need to know when it comes to shopping at your favorite [or maybe least favorite] stores.
Follow the link or listen below: gutplusscience.com/ali-cudby
