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Write the Perfect B2B Cold Email

My friend is in a business development role at a marketing agency across town; she hates her life with a passion. She spends her entire day on the phone cold calling people. These people want no part of talking to my friend on the phone. I hate talking on the phone, so this is something […]

Marketing in 2016: Don’t Miss the Virtual Boat

Guest post by Pat Altvater, owner BizTV Shows® We are witnessing and participating in an age of dramatic change in the way consumers interact with both large and small brands. Traditional marketing is dying because consumers now hold the power. They use ad blockers, DVR’s and satellite radio to avoid being bombarded with unwanted information. […]