Video is one of the largest gaps (and opportunities) in business today. It has the potential to enhance communication with prospects, clients, and co-workers as well as greatly improve prospecting results. You might be wondering why less than 6% of salespeople and businesses are effectively utilizing video right now. That’s a question I’ve asked hundreds of people and typically the answer is simple – they don’t know how to get started.
February Topic: The Basics: Video Technology, Set-up, and Tools
In this session, we will cover all the basics needed to seamlessly and easily integrate video into your current process.
- Learn what technology platforms make video easiest to create and share
- Explore what equipment makes sense to invest in and what’s not worth your money (at least early on using video)
- Find proven best practices for making better videos
Our Facilitator:
David Inman
David Inman is the Director of Development at Kennected and leads conversations across the country surrounding sales technology. As an avid reader and a firm believer in the scientific method, he has always pushed past conventional boundaries. From monthly science experiments that he runs with his four children to his ever-growing “Idea Journal” and even Rejection Bingo (believe me, it is worth asking about), he is constantly searching for ways to improve. David is also a self-proclaimed “sales nerd” who has a passion for finding innovative ideas that disrupt the market.
Today, that innovation includes something as simple as talking to a camera.
Did you know that right now only about 6% of salespeople are regularly using personalized video in their prospecting cadence? That means that most people, probably including you, are still typing the same text-only messages that were used twenty years ago. It’s no wonder that most emails go unread, unresponded, and un-noticed.
Over the past year, David has taught nearly 2000 people how to improve their prospecting, client retention, and even inner-office communication using video. Video should be an essential part of every business plan for 2021.
