Finding the heart of your business so you magnetically attract more clients with ease and stop the cycle of chasing clients.
You’ve probably heard the phrase, “People buy based on emotion and they rationalize the purchase with logic.” It’s true.
Often times when I hear entrepreneurs share what they do…. what’s missing is the heart.
When your business doesn’t have a heart there is no emotional connection formed between you and the potential new client.
When your marketing message isn’t clear and there is no emotional connection with your ideal clients they are confused about who to buy from so they stay on the fence. This leads to a painfully slow sales cycle.
However, when you clarify your message and give your business a heart there is a spark of life-force that is now in you and in your business that wasn’t there before. It’s a powerful invisible force that magnetically attracts more leads, more ideal clients and more referral partners to you with ease and grace.
You may be wondering, “What is the heart of my business or where do I find it?”
The heart of your business is a level 10 belief that you and your ideal clients share.
Finding the heart of your business requires a bit of excavation. The heart can be found in your personal brand story. It’s found in your life’s greatest challenges and the lesson’s you learned on your journey. It’s a level 10 belief that you and your ideal clients share. When you lead with that shared belief (the heart), that is how your ideal clients will be magnetically drawn to you and buy from you.
If you want to stop the cycle of chasing clients, and instead, magnetically attract more leads and more clients with ease it starts with crafting a clear marketing message that communicates these 4 things:
- The heart of your business- The belief that you and your clients share
- Who your unique clients are (you aren’t meant to serve everyone)
- The specific chronic problem they keep having that you can help them solve
- The golden results they crave
You’ll know when your message is finally dialed in and effective because that’s when your ideal clients will be moved emotionally and say the 3 magic words, “Tell me more!”
Guest Post by April Yvette
April Yvette is a motivational speaker, sales and marketing strategist. Featured on: ABC’s TV show Shark Tank, FOX News, NBC Daytime, and the Los Angeles Times. April helps purpose-driven entrepreneurs, coaches, consultants, speakers share their personal story and clarify their message so they can make a bigger impact, build a platform, attract more clients and exceed their month sales goals authentically. She believes in putting God first and building meaningful fame so you can help more people.
Learn more: www.aprilyvette.com Schedule a free 45 minute coaching session with April now.
