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Why Do We Sell with Pictures?

Why Do We Sell with Pictures?

One of the most important things you can do in selling is to communicate visually whether it telling powerful stories, using analogies or writing sketches using a whiteboard.  The reason for using pictures in your selling or marketing strategies is key for some very important reasons you may not have previously considered. Belief:  People have […]

Have To

Have To

Many of us are at our best in an emergency or crisis situation.  When the demands of life seem to be overwhelming we rise to the occasion because, for lack of better terms, we “have to.” Maybe it is because we feel we don’t have another choice.  Maybe because we feel so many people depend […]

Should Social Media be called Media for the Anti-Social?

Should Social Media be called Media for the Anti-Social?

I believe Social Media has some challenges with its name. The definition of social is “of or relating to human society.”  I guess my problem with this as a definition is because “social media” is by real definition “of or related to a virtual representation of a human society.” My point is that the names we […]

Culture Eats Strategy for Breakfast

Culture Eats Strategy for Breakfast

Today, innovation moves almost at the speed of thought. The business model you had, the job you had and the services you provide could very easily be outdated in the same decade they were created.  What does that mean to you as a business owner or CEO? Work on your culture more than you work on […]

Profit is Personal

Profit is Personal

So many times in today’s press, profit gets a bad name.  In fact many of us in business have felt over the last 4 or 5 years that a capitalist or free market society has been under attack from the press and current political climate.  Just to be clear, politicians DO NOT create jobs.  Businesses […]

Getting More is Giving More

Getting More is Giving More

Stephanie Ringer, owner of Workshop, The Creative Workplace and Rainmakers Area Director in Louisville, shared her secrets to networking on the Leadership Development Program (LDP) call this week.   Stephanie says, “Getting More is Giving More.” Stephanie has put out a challenge to all Rainmakers to create one opportunity each day for someone else. Networking […]

Is Your Business Anti-Social?

Is Your Business Anti-Social?

Last weekend I went into a restaurant that from the from second you walked in the door was engaging you on the social front.  They wanted you to like them on Facebook,  gave you things to say and even offered you a coupon if you mentioned them. It occurred to me how many times in […]

The Quick Six

The Quick Six

Ever feel like you are having one-on-one meetings with the “right” people, but you cannot bridge the gap between the initial meeting and becoming strategic partners?   I hear this feedback a lot and it sounds something like this, “We had a great meeting, but I haven’t heard from them since.” Donna Amos, President of […]

Don’t Get Shifted On

Don’t Get Shifted On

Sales have changed so much over the last 30 years that people that have not made the adjustments seem to be struggling unnecessarily.  They are not using the changes to their advantages. Yes, there are 5 times as many mediums coming at your target clients, yes there are 5 times as many businesses going after […]

The Power of the Bond in Business

The Power of the Bond in Business

We have trained almost 10,000 people in the past ten years in relationship marketing through our business, yet even today I was amazed how much a relationship can make an impact in my decisions.  I was getting my car fixed at Midas in Carmel, IN and I needed a place to get breakfast and do some work. […]