Rainmakers webinar series, Business Growth Essentials, offers a variety of short, relevant topics on a weekly basis that help you grow as a professional and gain new business opportunities. Look for topics on business development, leadership, compliance, process improvement, marketing and more!
Topic: Avoiding Commoditization presented by Rob Lime
Does pricing impact the amount of business you win from or lose?
– Do your prospects and current clients beat you up on price?
– When you’re selling, is the focus on price early and often?
– When it comes to differentiating yourself, do your talking points fall on deaf ears?
– When you send bids or proposals, do your prospects make you chase them around and around?
If the above describes you/your business, you may have been infected by the Plague of Commoditization. Your prospects and clients work hard to commoditize you and your business, and why shouldn’t they? The believe it’s in their best interest! After all, if you and your company are the same as all of your competitors, your prospects can base their decision on the one and only differentiating factor – price.
Join Rob Lime of Lushin and Associates to discuss the market trend of commoditization and what you, as a sales professional, can do about it.