Word of Mouth Marketing Machine (WOMMM) A clearly defined niche will help you stand out in a crowded market and attract the right clients. In this workshop, we will: Build Your Ideal Client Profile (ICP) Your Ideal Client Profile (ICP) is a detailed description of your perfect client. A well-defined ICP helps you focus your […]
Rapport Building: The Miseducation of a Young Sales Professional
Guest Post Written by Denny Ward I moved to Indiana in the spring of 1996 from Cleveland, Ohio. I grew up in the suburbs and had very little experience with small-town/rural. I had gotten an entry-level job selling home security systems for the industry leader. I was FIRED UP! After cutting my teeth in […]