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Many businesses are built on the idea that the “product” is so powerful that people will flock to it. People will get in line to buy it or even worse…want to sell it. Reseller Networks Technology companies are usually the best and worst at building reseller networks. Their innovative products are valuable to other companies. […]

Many times in life, we face challenges that we perceive as very BIG problems. The reality, in almost every case, is that the challenge consists of little problems we have “gobbed” together to make one gigantic problem. Even if your challenge is cancer – it’s not just one problem, but many. It’s obviously a health […]

Sometimes as a business coach you start working with an organization an immediately come to realize that you have two options: change the person (not easy) change the person’s title (easier) Adjust Team Members’ Roles By bringing in a consultant, you get a clear view of the internal issues that may be keeping your organization […]

For the past year, Tommy has chased every commercial and residential painting job in town.  He has implemented a marketing strategy that includes yellow pages, local newspaper and directory listings such as Angie’s List.  He spends nearly $60,000 a year in advertising to maintain a $1 million painting company. Margins are about average to less than average.  He is on the […]

Acquiring a relationship with a new customer is very expensive. The process of collecting their contact info, attracting their attention, listening to your buyers’ needs, determining if your product or service is the right solution can be very cumbersome. What if at the end of this process – nothing? Time – wasted. Resources – wasted. […]