catapult2012

Fine Line Between Luxury and Pretension

Fine Line Between Luxury and Pretension

There is a fine line between luxury and pretension.  I like to go to a coffee shop or breakfast bistro to plan my day.  I am constantly in search of a great room, good food, and some wi-fi. The Eggshell Bistro in Carmel recently opened close to my house.  The restaurant offers alot of different […]

What We Buy

What We Buy

Most people make decisions with the right brain only after they have been pulled in a direction by their left brain.  The truth is we would love to believe we are logical creatures (especially men).  That we make well thought-out, calculated decisions and then move.  If that were true, there would be no such thing as […]

Abundance

Abundance

Abundance is one of those words I just love to use because I feel like it describes very simply what we all want to have and feel.  I took a second today to look up the definition.  abundance [əˈbʌndəns]noun 1. a copious supply; great amount 2. fullness or benevolence from the abundance of my heart I try to […]

Why Do We Sell with Pictures?

Why Do We Sell with Pictures?

One of the most important things you can do in selling is to communicate visually whether it telling powerful stories, using analogies or writing sketches using a whiteboard.  The reason for using pictures in your selling or marketing strategies is key for some very important reasons you may not have previously considered. Belief:  People have […]

Have To

Have To

Many of us are at our best in an emergency or crisis situation.  When the demands of life seem to be overwhelming we rise to the occasion because, for lack of better terms, we “have to.” Maybe it is because we feel we don’t have another choice.  Maybe because we feel so many people depend […]

Should Social Media be called Media for the Anti-Social?

Should Social Media be called Media for the Anti-Social?

I believe Social Media has some challenges with its name. The definition of social is “of or relating to human society.”  I guess my problem with this as a definition is because “social media” is by real definition “of or related to a virtual representation of a human society.” My point is that the names we […]

Culture Eats Strategy for Breakfast

Culture Eats Strategy for Breakfast

Today, innovation moves almost at the speed of thought. The business model you had, the job you had and the services you provide could very easily be outdated in the same decade they were created.  What does that mean to you as a business owner or CEO? Work on your culture more than you work on […]

Profit is Personal

Profit is Personal

So many times in today’s press, profit gets a bad name.  In fact many of us in business have felt over the last 4 or 5 years that a capitalist or free market society has been under attack from the press and current political climate.  Just to be clear, politicians DO NOT create jobs.  Businesses […]

Is Your Business Anti-Social?

Is Your Business Anti-Social?

Last weekend I went into a restaurant that from the from second you walked in the door was engaging you on the social front.  They wanted you to like them on Facebook,  gave you things to say and even offered you a coupon if you mentioned them. It occurred to me how many times in […]

Don’t Get Shifted On

Don’t Get Shifted On

Sales have changed so much over the last 30 years that people that have not made the adjustments seem to be struggling unnecessarily.  They are not using the changes to their advantages. Yes, there are 5 times as many mediums coming at your target clients, yes there are 5 times as many businesses going after […]