catapult2012

Fine Line Between Luxury and Pretension

Fine Line Between Luxury and Pretension

There is a fine line between luxury and pretension.  I like to go to a coffee shop or breakfast bistro to plan my day.  I am constantly in search of […]

What We Buy

What We Buy

Most people make decisions with the right brain only after they have been pulled in a direction by their left brain.  The truth is we would love to believe we […]

Abundance

Abundance

Abundance is one of those words I just love to use because I feel like it describes very simply what we all want to have and feel.  I took a […]

Why Do We Sell with Pictures?

Why Do We Sell with Pictures?

One of the most important things you can do in selling is to communicate visually whether it telling powerful stories, using analogies or writing sketches using a whiteboard.  The reason […]

Have To

Have To

Many of us are at our best in an emergency or crisis situation.  When the demands of life seem to be overwhelming we rise to the occasion because, for lack […]

Culture Eats Strategy for Breakfast

Culture Eats Strategy for Breakfast

Today, innovation moves almost at the speed of thought. The business model you had, the job you had and the services you provide could very easily be outdated in the same […]

Profit is Personal

Profit is Personal

So many times in today’s press, profit gets a bad name.  In fact many of us in business have felt over the last 4 or 5 years that a capitalist […]

Is Your Business Anti-Social?

Is Your Business Anti-Social?

Last weekend I went into a restaurant that from the from second you walked in the door was engaging you on the social front.  They wanted you to like them […]

Don’t Get Shifted On

Don’t Get Shifted On

Sales have changed so much over the last 30 years that people that have not made the adjustments seem to be struggling unnecessarily.  They are not using the changes to […]